Engineering AI-native companies.
Nerds with Purpose is a strategic AI technology house building companies at the intersection of applied AI and considered craft in music and fashion.
ABOSS
ProfitableCategory-defining, vertically integrated operating system for the live music industry. The mission-critical system of record for booking agencies, artists, and touring crews — 20,000+ users compounding network effects across the global live music economy.
Glimmer
Live — MacConsumer AI for fashion's multi-trillion-dollar category. A purpose-built desktop browser pairing editorial discovery and virtual try-on with a proprietary taste graph — a data moat that deepens with every session.
Spoke
LiveAgentic AI for the brand insights market. An autonomous system that converts always-on signal from popculture into pitch-ready strategy for brands and agencies — collapsing the cost and cycle time of traditional research.
Operator-led
Built by people who have shipped before. Not by people learning to ship.
Anti-algorithm
We build for the customer who has opted out of engagement-optimized media.
Patient
Quality compounds. We pick verticals where craft is the moat.
Founded by Roel de Jong. Fifteen years operating at the intersection of fashion, media, technology, and storytelling — from the inside of houses including Diane von Furstenberg, Helmut Lang, and Yoox, to global workshops with Kering.
Nerds with Purpose is where that work continues, at venture scale, in AI-native form.