Engineering AI-native companies.
Nerds with Purpose is a strategic AI technology house building companies at the intersection of applied AI and considered craft in music, beauty and fashion.
ABOSS
ProfitableCategory-defining, vertically integrated operating system for the live music industry. The mission-critical system of record for booking agencies, artists, and touring crews. 20,000+ users compounding network effects across the global live music economy.
GDFT
Invite-onlyConsumer AI for personal style. A mobile-first archive that turns everyday mirror selfies into a user-owned fashion graph: high-signal, invite-only, and compounding with every capture.
Spoke
LiveAgentic AI for the brand insights market. An autonomous system that converts always-on signal from popculture into pitch-ready strategy for brands and agencies, collapsing the cost and cycle time of traditional research.
SAPPS
LiveAgentic-AI micro-app marketplace for the live-music stack. Specialized apps that connect across the systems music businesses already run, bootstrapped by ABOSS's install base and extending platform-agnostically across the industry's toolchain.
Muse & Mercer
Live, MacConsumer AI for considered luxury. A Mac-native browser that curates the houses worth knowing into one quiet, anti-algorithm discovery surface.
Barteress
Waitlist, Summer 2026A closed community for beauty professionals, moving into a peer-to-peer service marketplace where craft, not cash, is the currency. Netherlands-first, opening regionally as density compounds.
Operator-led
Built by people who have shipped before. Not by people learning to ship.
Anti-algorithm
We build for the customer who has opted out of engagement-optimized media.
Patient
Quality compounds. We pick verticals where craft is the moat.
Founded by Roel de Jong. Fifteen years operating at the intersection of fashion, media, technology, and storytelling, from the inside of houses including Diane von Furstenberg, Helmut Lang, Tommy Hilfiger, and Swarovski, to award-winning work at media groups Omnicom and Havas (part of Vivendi), to industry work with CFDA and global workshops with Kering.
Nerds with Purpose is where that work continues, at venture scale, in AI-native form.